Objective:

We believe that the best way to discover how we can collaborate effectively is by working together on a real project. This is not just a test; it's an opportunity for us to learn from each other's skills, work styles, and ideas. We’re excited to see how you approach this and to explore how we can join forces to create something great together.

Working Session Overview:

In this session, we invite you to take a deep dive into Bettermode’s current marketing landscape and present your ideas for enhancing our performance marketing efforts. This exercise is designed to give us insights into your strategic thinking, creativity, and communication skills. We’re not just looking for answers; we’re looking for your unique perspective on how we can grow together.

Session Task:

Bettermode Performance Marketing Blueprint

• Objective: Develop a performance marketing strategy tailored to Bettermode’s current goals and market position. Focus on increasing brand visibility, driving qualified traffic to our website, and improving lead generation through paid search and social media advertising.
• Task:
  1. Analyze Bettermode's Existing Marketing Efforts: Review our current marketing channels (e.g., Google Ads, social media platforms) and identify strengths, weaknesses, and areas for improvement.
  2. Propose a Targeted Campaign: Design a performance marketing campaign that aligns with Bettermode’s target audience and objectives. Specify the channels you would use (e.g., Google Ads, LinkedIn, Facebook) and outline your strategy for each.
  3. KPIs and Measurement: Identify the key performance indicators (KPIs) you would track to measure the success of your campaign, such as conversion rate, cost per acquisition (CPA), and return on ad spend (ROAS).
• Tools: Share the tools and software you would utilize to execute and monitor this strategy, explaining why you chose these tools and how they would enhance our marketing efforts.

Presentation:

• Record a video presentation (in Farsi or English) showcasing your strategy and recommendations. Feel free to share your screen to demo any specific analyses or strategies.
• Present your ideas as if you are part of the Bettermode team. We’ll be looking at your presentation skills, clarity, and ability to communicate complex ideas effectively.

Submission Guidelines:

• Deadline: Please submit your video presentation within two weeks of receiving this working session by replying to the email through which you received this task.
• Format: The video presentation should be no longer than 20 minutes.
• Delivery: Share the video via a link to a cloud storage service or video platform.

Evaluation Criteria:

• Depth of analysis and understanding of Bettermode’s current marketing efforts.
• Creativity and feasibility of proposed strategies and campaign ideas.